ALLOW continues to checkout. DENY does not open payment. Ambiguous results enter a manual-review queue, and checkout stays blocked until approval. Temporary review-service errors do not create a listing—retry the URL. If a listing needs review, leave an email; after approval we send a PayPal checkout link, and the placement goes live as soon as payment is captured.
Prohibited primary businesses
- Cryptocurrency, blockchain, Web3, DeFi, NFTs, tokens, mining, staking, digital-asset wallets, exchanges, marketplaces, bridges, or related infrastructure and services.
- Forex, stocks, options, futures, CFDs, binary options, financial brokerages, trading platforms, trading bots, signals, alerts, courses, or similar financial-trading services.
- Gambling, casinos, betting, sportsbooks, lotteries, or paid chance-based prizes.
- Pornography, explicit sexual content, sexual or escort services, prostitution, or adult entertainment centered on sexual content.
- Businesses primarily selling alcoholic or intoxicating beverages.
- Tobacco, cigarettes, cigars, nicotine, vaping, or e-cigarette products.
- Interest-based or payday lending, interest-focused credit, loan or credit-card rate comparison, or conventional interest-based banking products.
- Conventional insurance built on premiums and interest-bearing reserves, including insurance brokerage, underwriting, and quote comparison.
- Astrology, horoscopes, tarot, psychic or fortune-telling readings, numerology, spell casting, and other divination or occult services.
- Pork-centred food businesses, including pork butchery, processing, supply, and subscription delivery.
- Fraud, scams, malware, illegal drugs or goods, counterfeits, hate or extremist content, and unlawful services.
Context-aware review
We judge what the website primarily sells or promotes. Incidental educational discussion or merely accepting a cryptocurrency as a payment method does not by itself make an otherwise eligible business a crypto business.
Faith-compliant counterparts remain eligible
The exclusions above target the prohibited business itself, not the category it sits near. Takaful and other sharia-compliant insurance, Islamic banking and interest-free financing, and halal food businesses are all eligible. Astronomy, space, and calendar products are not divination.
Website changes and ongoing eligibility
Approval applies to the reviewed business. Active websites may be re-fetched and re-reviewed when public content changes materially. Changing an approved site into a prohibited business may lead to suspension or removal.
Impersonation and identity
Do not impersonate another company or submit custom identity details without authorization. Promotion alone does not prove domain ownership. Significant edits may require matching-domain email, DNS, HTML, or administrative verification.
Suspension and appeals
We may suspend a listing during a policy, fraud, payment, or ownership review. To appeal, email hello@mlola.com with the domain and relevant context. Do not submit sensitive credentials.